LEGO® CONTRIBUTIONS: Graphics & Minifigure Design

Ever wonder how powerful a kid’s dream can be?

As a designer at the LEGO Group, I contributed to several official LEGO® City sets, focusing on printed elements and minifigure graphics.
I worked closely with LEGO engineers and fellow designers to ensure every graphic, no matter how small, was optimized for production, met printing standards, and felt fun and authentic for the kids and fans who would build and play with the sets.

Funny thing is, I never really had a LEGO set growing up. Truth is, we just couldn’t afford one. So getting the chance to work with LEGO later in life felt surreal—almost magical. It was one of those moments that reminded me just how far creativity can and will take you.

Designing for LEGO taught me a lot about craft and the importance of caring for the smallest details. Learning to balance creativity with production constraints continues to shape how I approach my work today, especially in projects like brand identity. That experience also reminded me to find inspiration in the little things; some of the original minifigures I designed were inspired by my own family. It wasn’t about making them look like us, but about capturing the small dynamics and warmth that make even the tiniest characters feel real.

LEGO also showed me that creativity isn’t limited to words or scripts. A simple expression, a line, or a color choice can carry a narrative. That realization reshaped how I think about brand storytelling. It’s not what you say but what people feel when they engage with what you create. From time to time, I found myself asking: How might a five-year-old or an eight-year-old play with this? That mindset reminded me that the best stories invite participation and that a brand only comes to life when people can see themselves as part of it.

I’ll always be grateful to the LEGO Group and the LEGO® City team for letting me be part of something so special.